Mission (revised Fall 2011)
The Graphic Design major at Mansfield University is a comprehensive program within a small, liberal arts university. A tremendous amount of individual attention is given to students, from professors and advisors, providing guidance for the major’s two distinct tracks in print and motion graphics. The program, which is rooted in the Mansfield Creed of character, scholarship, culture, and service, is positioned in the Art Department with ties to the Communications Department. (GD-G1; GD-G6) The Graphic Design program also incorporates the disciplines of art, marketing, journalism, and business — creating a well-rounded understanding of the field of graphic design, as it is the voice that speaks to and through these distinct disciplines. (GD-G2) Students studying in this program will complete an internship or a community-based practicum project, as well as a senior capstone exhibition or presentation, before receiving their degree. (GD-G4; GD-G5) It is a goal of the program, to have our students leave Mansfield University, not merely with training in the practice of graphic design, but with an approach to thinking, communicating, and creating that will allow them to be future problem-solvers and catalysts for successful visual communication within our society. (GD-G3; GD-G4)
Vision (new Fall 2011)
The Graphic Design program at Mansfield University will strive to offer a challenging, enterprising approach to the expression of visual information. Our students will be leaders and competitors in this discipline — thinking outside of, and beyond, the box of conventional education. Through a belief that one can create a life, which embraces integrity, cherishes learning, celebrates differences, and reaches out to others, our graphic design students will use their collective creative voice as an influence for positive change.
Graphic Design Program – Goals: GD-G(1-6)
~Lead our students in the discipline and profession of graphic design, with a philosophy that is rooted in art and crosses the terrain of communication and business.
~Educate the next generation of forward-looking graphic designers with adaptable, cross-curricular abilities and perspectives.
~Present the opportunity for students to engage in a program where they will have a competitive position to be employed in the graphic design field or be well prepared to continue on for specialized study at the graduate level.
~Foster a perspective for problem-solving methodologies and a broad approach to the role and influence design can have within society.
~Develop a work ethic of continuous learning and an ongoing utilization of current and changing technologies in the field of graphic design.
~Provide our students with an affordable opportunity to study and experience cultures where design plays a vital role, creates a positive impact, and exerts an influential voice for a conscientious society.
Student Learning Outcomes (revised 10.9.11)
Graphic Design Program – Student Learning Outcomes: GD-SLO(1-8)~Elements and Principles of Design – Employ the use of the Elements and Principles within all forms of art and graphic design.
~Discipline-specific Vocabulary – Identify terminology associated with the concepts, techniques, and processes used in art and graphic design.
~Design Process – Create visual communication solutions by implementing the various stages of the creative design process.
~History and Culture – Distinguish between the historical periods and styles of graphic design, including elements such as historical figures, period-related colors, typefaces, tools, processes, and imagery.
~Tools, Skills, and Techniques – Execute the operation of equipment and/or procedures associated with multiple facets of graphic design. These may include: printmaking, traditional- and/or digital-photography, typography, and book binding, as well as computer hardware and software associated with art and design processes, in both Mac and Windows platforms.
~Commercial Processes – Apply a working knowledge of the requirements and techniques used in commercial fabrication of graphic design pieces, in the production of either print- or motion-based work.
~Problem Solving – Using the creative, problem-solving process, combine rational and intuitive methods to create visually cohesive and successful communications.
~Presentation, Review and Critique – Present, evaluate, and communicate, or receive, constructive feedback in response to an objective set of criteria for any given work of art or graphic design.
General Education Prescribed Courses
Student Chooses one Emphasis:
Graphic Design Program – Assessment Strategy: 2010-2011 and 2011-2012
(Core for Major)
ART 2240 – Two-Dimensional Design GD-SLO 1
ART 2248 – Drawing GD-SLO 2
ART 2244 – Three-Dimensional Design
ART 2200 – Foundations in New Media
GRA 2202 – Intro to Graphic Design GD-SLO 3
GRA 2203 – History of Graphic Design GD-SLO 4
ART 2218 – Photography
COM 2201 – Intro to Mass Media
GRA 3350 – Typography
ART 3365 – Digital Imaging & Illustration GD-SLO 5
MKT 3330 – Marketing
GRA 4403 – Senior Seminar
ART 3331 – Printmaking
ART 3342 – Design & Advertising GD-SLO 7
GRA 4404 – Branding & Identity GD-SLO 8
ART 4431 – Advanced Printmaking
GRA 4450 – Advanced Typography
COM 3301 – Television Program Design I (new name: Television Production 1)
GRA 3302 – Interactive Design GD-SLO 6
GRA 4402 – Advanced Interactive Design
ART 4465 – Advanced Digital Imaging & Illustration
COM 4406 – Digital Video Editing (new course: COM 3307 – Post Production Editing)
(Practicum or Internship)
GRA 4405 – Graphic Design Practicum
GRA 4410 – Graphic Design Internship
Prefixes w/in ART, BUS, CIS , COM, GRA, JN, MKT, or by individual advising, may be allowed.
COM 4440 – Communication Law