Business Administration: Marketing Concentration

What is marketing? What does one do with a degree in marketing?

Marketing activities involve many challenging and thought-provoking activities that focus on identifying customer needs and providing a product or service to meet those needs. It includes making decisions about products or services to offer, where to market products, how to price products, and how to best communicate information about products to customers and potential customers. Of course, this is a very basic explanation. Understanding how to do these things requires considerable knowledge and experience. Most entry level jobs pursued by Marketing majors are in the retailing, sales, research and advertising professions. These entry level jobs provide graduates with an excellent business foundation and can lead to managerial level jobs such as department manager, sales manager, product manager, account manager or director of marketing. MU’s Marketing curriculum provides a solid foundation for students who choose to pursue a career in Marketing.

What do graduates with marketing majors typically earn?

For many years, at many universities, marketing has been one of the most popular undergraduate majors. On a national average, marketing majors earned starting salaries of $35,135 in 2001. Those majors choosing entry-level positions in retail and wholesale trade made starting salaries of $33,210 and those in consulting services earned $41,914.

Why choose marketing at Mansfield?


Students who major in marketing get to choose their own paths to success. Marketing offers a wide variety of opportunities that take advantage of your own special skill set--whether qualitative, quantitative, or both.

Personal Attention

What do you think is the best class size for learning? A recent study of Big 12 and Big 10 universities found that the average principles of marketing class has nearly 200 students in each classroom. Some have as many as 600 in one auditorium class. At Mansfield, you will learn principles of marketing in classes with less than 30 students. What about upper level marketing courses? The same study found that typical classes for marketing majors, such as consumer behavior, at other Big 12 and Big 10 universities average 66 students in each classroom. At Mansfield, we value experiential, hands-on learning activities that are best accommodated by class sizes of 10-25 students. At Mansfield, your professors will know you by name when you walk down the halls, not by Q12--your seat number in the auditorium at other universities.

Marketing Job Positions

In order to survive and grow, an organization must market its goods and services. Marketing responsibilities vary among organization and industries. In a small firm, the owner or president may assume many of the company’s marketing responsibilities. A large firm needs experienced sales, marketing, and advertising managers, as well as staff, to coordinate these activities. The "Career Path" features that follow outline major marketing positions, providing job descriptions and projected career paths for each. Each position is also cross-referenced to the chapter in this text that discusses the marketing area in detail.