Visual Identity Guidelines
Mansfield University's Visual Identity Guidlines provide guidelines and standards to the Mansfield University community for the implementation of our visual identity and graphic standards system in all forms of University communication.
A strong and consistent visual identity, made up of communication of strategic messages and strong graphic presentation, is a necessary element for all communications emanating from Mansfield University.
A vibrant and fresh institutional identity projects excellence and professionalism, an image that is critical in attracting, retaining and engaging support from our audiences. Consistency of communication to both internal and external audiences reinforces a strong Mansfield University identity and reputation, and will help to effectively further shape our position in the marketplace.
Sans Serif Font
Helevtica Neue
Use this sans serif font primarily for headlines, display type, email copy, body copy on promtional materiels.
Acceptable subsitutes: Helvetica, Arial, Activ Grotesk
Serif Font
Adobe Garamond Pro
Use this serif font for copy on formal letters and publications.
Acceptable Substitutes: Other Garamond font families, Georgia, Times, Times New Roman.
North Hall Red
Color values:
PANTONE 187 C
RGB: 166 25 46
HEX/HTML: A6192E
CMYK: 7 100 82 26
Keystone Gray
Color Values:
Pantone 430 C
RGB: 124 135 142
HEX/HTML: 7C878E
CMYK: 33 18 13 40
Process Black
Color Values:
Pantone Process Black C
RGB: 39 37 31
HEX/HTML: 27251F
CMYK: 0 0 0 100
The University's wordmark and logo consists of the stylized word mark on the left, with the "Mountain M" icon on the right. These two elements work together as one graphic and cannot be altered, resized or rearranged. The logo acts as the identifier on university publications and digital projects.
The color of the primary logo includes either Keystone Gray or Black for the wordmark and top half of "Mountain M", with North Hall Red for the bottom section of the "Mountain M". Solid white and Solid black variations are also available for use with certain publications and graphic elements.
Color with Keystone Gray Wordmark
Available in Transparent PNG or Illustrator EPS.
Color with Black Wordmark
Available in Transparent PNG or Illustrator EPS.
Solid Black
Available in Transparent PNG or Illustrator EPS.
Solid White
Available in Transparent PNG or Illustrator EPS.
In certain publications and digital projects, the "Mountain M" may be used as a standalone design element. The stand alone color "Mountain M" consists of Keystone Gray or Black bars on the upper half, with North Hall Red "mountains" on the lower half, over a white background. In certain publications and digital projects, a solid white or sold black version is acceptable.
Available in:
The university state seal is a Mansfield University identification used for recognition on diplomas, selected awards, medals, contracts, rings, legal documents and a mark for the Office of the President. It is NOT to be used as graphical element for any other purpose without the permission from the Marketing and Communications Office.
The Sports Information Office maintains a style guide for Mountaineers Athletics.