Curricular Action Notice: Program Change
Department: Business and Economics

1. Rationale for change:
Since some of the marketing courses are eliminated and some new ones added, the new minor is designed to be in line with the current course offerings.

2. Old Degree and Program Title: Minor in marketing
New Degree and Program Title: Minor in marketing
List all changes:
Delete the following elective courses:

Eco 1101 Principles of Macroeconomics; ECO 1102 Microeconomics.
Marketing Electives: Bus 3332 Promotion in Marketing; Bus 4420 Marketing For Non-profit
Organizations; Bus 4424 Sales Force Management and Bus 4425 Current Marketing Problems.

Change the following course prefixes from Bus to Mkt:

Required Courses: Mkt 3330 Marketing; Mkt 3370 Salesmanship;

Elective Courses: Mkt 3334 Marketing Research; Mkt 4421 Marketing Channels; Mkt 4422 International Marketing; Mkt 4423 Business to Business Marketing; Mkt 4426 E-Marketing.
Trt 3300 The Travel Consumer; Com 2210 Intro to Public Relations

3. Program Description for Catalog (if changed):
All organizations, including not-for-profit, use marketing strategies. The Marketing Minor is designed to supplement many disciplines including Art, Communication/Public Relations, Computer Science/CIS, Criminal Justice Administration, Music Business/Music, Nutrition and Dietetics, Political Science, Psychology and other disciplines. The minor provides opportunity for students to broaden their skills and enhance their career opportunities. Students may choose courses in the minor to best fit their choice of disciplines. The minor advisor can help students in the selection of courses in achieving their goals.

4. Program Objectives (if changed):
To expand students’ knowledge of marketing-related concepts and enhance their career opportunities.

Requested Date to be Offered: Fall 2008
Old: Minor in Marketing
Required Courses:
Bus 3330 Marketing
Bus 4415 Marketing Management
Eco 1101 Principles of Macroeconomics OR Eco 1102 Principles of Microeconomics
9 Credits of the following electives:
Com 2210 Intro to PR Bus 3332 Promotion in Marketing
Bus 3334 Marketing Research Bus 3370 Salesmanship
Bus 4420 Marketing For-Non Profit Organizations
Bus 4421 Marketing Channels of Distribution
Bus 4422 International Marketing Bus 4423 Industrial Marketing
Bus 4424 Sales Force Management Bus 4425 Current marketing problems

New: Minor in Marketing
Required Courses:
Mkt 3330 Marketing
Mkt 3370 Salesmanship

12 Credit hours of electives from the following courses:

Com 2210 Intro to Public Relations
TRT 3300 The Travel Consumer
Mkt 3334 Marketing Research
Mkt 4421 Marketing Channels
Mkt 4422 International Marketing
Mkt 4423 Business to Business Marketing
Mkt 4426 E-Marketing