Mansfield University Senate - CANs

Curricular Action Notice: Program Change
Department: Music

Rationale for change:
The MU music industry program’s music business track was designed to follow the lead of the business department in assembling a coherent and focused course of study in one of three possible areas of concentration: marketing, management, or business administration. The 18-credit block of business electives required for the B. Mus degree in music industry business track is therefore pegged to the business department requirements for an approved minor in one of the three areas mentioned above. This program proposal simply brings the music industry program and catalog listings in line with the changes recently made by the business department.

List all changes:

No music courses or requirements will be changed at this time. Changes reflect only recent adjustments made to select Minors in Business:

CHANGES in the B.MUS in Music Industry, music business track: Marketing

The Business department submitted a program change form on 10/27/07, stating: “Since some of the marketing courses are eliminated and some new ones added, the new minor is designed to be in line with the current course offerings.”
DROP required courses: ECO 1101/1102 (option of either macro- or microeconomics, no longer required)
DROP Marketing Management (BUS 4415) as a required course
UPDATE course listings to reflect new business department prefixes and course numbers
New: Music Industry Marketing Concentration (18 credits)
- Required Courses:
  - MKT 3330 Marketing
  - MKT 3370 Salesmanship
- 12 Credit hours of electives from the following courses:
  - COM 2210 Intro to Public Relations
  - TRT 3300 The Travel Consumer
  - MKT 3334 Marketing Research
  - MKT 4421 Marketing Channels
  - MKT 4422 International Marketing
  - MKT 4423 Business to Business Marketing
  - MKT 4426 E-Marketing

CHANGES in the B.MUS in Music Industry, music business track: Business Administration

ADD ECO 1101 Macroeconomics (previously a pre-requisite for BUS 3301)
REMOVE “3 credit hours by advisement”
New: Minor in Business Administration [18 credits]
- ACC 1110 Principles of Accounting I
- ECO 1101 Macroeconomics
- BUS 1130 Intro to Business & Management
- MGT 2230 Management Principles
- FIN 3301 Intro to Finance
- MKT 3330 Marketing

CHANGES in the B.MUS in Music Industry, music business track: Management

UPDATE course listings to reflect new business department prefixes and course numbers
New: Minor in Management (18 Credit Hours)
- ACC 1110 Principles of Accounting
- MGT 2230 Management Principles
- MGT 3325 Business Leadership
- MGT 3360 International Management
- MGT 4451 Managing Organizational Behavior
- And 3 Credit Hours by Advisement

Program Description for Catalog (if changed): no change

Program Objectives (if changed): no change

Impact on other programs (if any): no change

From:	Academic Affairs Committee	Date:	November 14, 2007
This is a bulletin from the Academic Affairs Committee concerning proposed curricular actions. Please forward any comments or concerns in the next 10 days to the AAC chair, Premalatha Junius, G04C Belknap Hall, ext. 4588.