Minutes

SENATE MINUTES

Meeting Date:

20 Sept 2007

Status of Minutes:

APPROVED

Senate Session:

XXIV

Meeting Number:

2

 

4:00 p.m., Alumni 317

 

Contents

Treasurer's Report
Announcements
Academic Planning

Administrative Affairs & Elections
Student Affairs & Admissions
Information Technology
Library Advisory

Provost's Report
Academic Affairs
Old Business
New Business

 


MANSFIELD UNIVERSITY SENATE

SESSION XXIV, MEETING #2

September 20, 2007

 

Present:

 

J. Murphy, L. Iseri, P. Junius, M. Moore, K. Verno, T. Murphy, S. Hensley, M. Renner, P.Keller, D. Erickson, R. Stanley, V. Jenkins, S. Stein, A. Ghods, G. Carson, J. Sim, D. Mason, N. Werner-Burke, L. Rashidi, W. Keeth, K. Thorne, M. Materese, J. Bosworth, S. Kasperek, N. Rinnert, I. Newman, S. Brown, L. Schankman, P. Richmond, T. Madigan, C. Moulton


 

J. Murphy called the meeting to order at 4:04 p.m.


I.

Approval of University Senate minutes of May 3, 2007
Approved (Ghods/Moore)

APPROVED

II.

Treasurer's Report (L. Iseri)

$135 balance. Department reps need to ask faculty members to contribute $10 dues to Senate. 100% of this goes toward scholarship $ for students. Make checks out to Mansfield Foundation (tax deductible).

 

To Contents

APPROVED

III.

Announcements (J. Murphy)

Secretary announcement (Moulton): if you don’t see your name on the sign-in sheet, OR you did not get an email with previous minutes, please make sure I know you should be added (on sign-in sheet or by email).

To Contents

IV.

Committee and Other Reports


  A.

Academic Planning (M. Moore)

No major motions to act on. Discussing the MU priorities list that the president sent across campus this summer. Focus is on increasing enrollment & retention; strategizing to increase both. There is discussion to increase UNV to 3 credits.


To Contents

B.

Administrative Affairs & Elections (K. Verno)

Elections start Mon. morning - 3 runoff elections and 1 amendment (elections generally run 2 weeks).


To Contents


C.

Student Affairs & Admissions (L. Labuski-Brown)

No report.


To Contents

D.

Information Technology (S. Hensley)

  • IT name changed to CTU (Campus Tech Unit).
  • There has been a reorganization of unit.
  • Recent improvements: band width on campus has increased; ethernet technology (things like news websites should improve).
  • Catalogue is now on line.
  • Have worked with Campus Police for lockdowns.
  • Switching to Lenovo computers.
  • Students are looking to check out Office 2007 in library – they are not allowed, only faculty. Students can get a $60 version of the new word program.

Discussion: there is problem with emailing attachments to students in new Word version. Response: save in old format. You have the option of saving all documents in old version as a global default - under word options find “always save in the old format”. Unless you’re using very advanced features, nothing should be lost.
Where should students find the $60 version? Steve will find it (Ultimate Steal.com?).
Question: how will faculty know about the reorganization of CTU – we don’t know who our “help” person is. It is becoming disconcerting that we keep getting new people. Steve: we will get info to you. CTU website has current liaison for each dept. Things should be settling down soon, part of the problem is turnover.
Request: for black screen saver rather than the rolling photos.



To Contents

E.

Library Advisory (T. Murphy)

  • Focusing on 1st N Hall Library Scholar – Oct. 1st, 7 pm. MU grad Randy Roberts (‘72) from Perdue – sports historian. Uses sports and popular culture to show culture in general. What happens to popular society when, for example, the world goes to war.
To Contents

F.

Provost (M. Renner)

  • Introduction of Deb Erickson.
  • Enrollment report: Data is not final and all info is subject to change. With the vague numbers we have right now things like like: 10% higher new enrollment. Net # of students is the same (retention is lower).
  • Excited about much of what is going on, lots of work to do yet.

    Question: is decline because of attrition or students taking fewer credits?
    MR: fewer bodies this year. Average student is taking enough credits to offset. Large contingent of students graduated last academic year.
To Contents

  G.

Academic Affairs (P. Junius)

2 motions:

1. Bachelor of Science in Business Administration (program change)

Rationale: The new business program eliminates all current business emphases: accounting, international business, management, marketing and general business. The new business program eliminates Travel & Tourism bachelor’s degree and its associate’s degree. The new business program also eliminates the Economics bachelor’s degree. In place is one business program, the BSBA: Bachelor of Science in Business Administration.

The number of course offerings in the new program is designed to phase-in faculty resources [course preparations] consistent with the AACSB accrediting body. The coursework is in the content areas of accounting, business, economics, finance, management, marketing, and travel and tourism. Course prefixes change from the ubiquitous ‘BUS’ prefix, to prefixes which designate the main focus of the course’ content area, as it is no longer clear by emphasis designation.

Bachelor of Science in Business Administration

A business student at Mansfield must complete

1. University general education   55 credit hours

Within the 55 credits of general education, business students are required to take,

COM 3336 Business & Professional Comm. OR COM 3360 Organizational Comm.
ECO 1101 Principles of Macroeconomics
ECO 1102 Principles of Microeconomics
SOC 1101 Introduction to Sociology or PSY 1101 Introduction to Psychology
MA 1125 Statistics
MA 1170 or MA 2231 Calculus

2.                  Business Core 36 credit hours

BUS 1130 INTRODUCTION TO BUSINESS

ACC 1110 PRINCIPLES OF ACCOUNTING I

ACC 1111 PRINCIPLES OF ACCOUNTING II

BUS/MGT 2230 MANAGEMENT PRINCIPLES

BUS/MKT 3330 MARKETING

CIS 3309 MANAGEMENT INFORMATION SYSTEMS

BUS 3349 QUANTITATIVE BUSINESS ANALYSIS

BUS 3350 OPERATIONS MANAGEMENT

BUS/FIN 3380 MANAGERIAL FINANCE

BUS 4410 BUSINESS LAW

BUS 4490 BUSINESS POLICY

CIS 2203 SOFTWARE BUSINESS APPLICATION

3.                  Business Electives 18 credit hours

Accounting:

ACC 3310 Intermediate Accounting I

ACC 3311 Intermediate Accounting II

ACC 3314 Automated Accounting [summer only]

ACC 3320 Advanced Accounting

ACC 3350 Cost Accounting I

ACC 3370 Fraud Examination [summer only]

ACC 3390 Intro to Federal Income Tax

ACC 4400 Auditing [summer only]

Marketing:

MKT 3334 Marketing Research

MKT 3370 Salesmanship

MKT 4421 Marketing Channels and distribution [summer only]

MKT 4422 International Marketing

MKT 4423 Business-to-Business Marketing

MKT 3340 e-Marketing

BUS 3310 Managing Diversity

BUS 3260 Entrepreneurship [summer only]

Management:

MGT 3302 Managerial Decision-Making [summer only]

MGT 3325 Business Leadership

MGT 3360 International Management

MGT 4451 Managing Organizational Behavior

Economics/Finance:

ECO 3301 Intermediate Macroeconomics

ECO 3311 Money & Banking

ECO 3333 International Economics

ECO 4485 Managerial Economics

FIN 3301 Introduction to Finance

FIN 3312 Financial Markets & Institutions

FIN 3333 International Finance

FIN 4435 Investment Theory

Travel & Tourism:

TRT 3300 The Travel Consumer

TRT 3350 Hotel Resort Mgmt & Operations

TRT 4430 Tour Suppliers and Wholesalers

Other electives: 11 credit hours

Total 120 credit hours [most courses are 3 credits]

Other electives: 11 credit hours

Total 120 credit hours [most courses are 3 credits]

Changes

1.      Old Degree and Program Title: Business Administration: Accounting, General Business, International Business, Management, Marketing, Travel and Tourism (A.S, BS); BS Economics (Business & Finance Tracks)

New Degree and Program Title: Bachelor of Science in Business Administration

2. COURSE CHANGES THAT CHANGE PREFIX, WILL BE DUO-LISTED UNTIL OLD PROGRAMS ARE PHASED OUT.

 

Prefix Changes:

BUS 2230 Management Principles to: MGT 2230

BUS 3301 Introduction to Finance to: FIN 3301

BUS 3325 Business Leadership to:MGT 3325

BUS 3330 Marketing to:MKT 3330 prerequisite change

BUS 3333 International Financial Management to:FIN 3333 new description

BUS 3334 Marketing Research to:MKT 3334 new description

BUS 3360 International Management to: MGT 3360 prerequisite change

BUS 3370 Salesmanship to: MKT 3370 prerequisite change

BUS 3380 Managerial Finance to:FIN 3380 new description

BUS 4415 Marketing Management to: MKT 4415 change prerequisite

BUS 4435 Investment Theory to: FIN 4435

BUS 4451 Managing the Organizational Behavior to: MGT 4451

ECO 3312 Financial Markets and Institutions to: FIN 3312 prerequisite change

 

Prefix and Title Change:

BUS 4421 Topical Seminar/Marketing Channels of Distribution to:

MKT 4421 Marketing Channels

 

BUS 4422 Topical Seminar/International Marketing to:

MKT 4422 International Marketing

change prerequsite: Bus/MKT 3330 or permission of instructor

 

BUS 4423 Topical Seminar/Industrial Marketing to:

MKT 4423 Business-to-Business Marketing

 

Title Change:

BUS 3260 Small Business Management to: BUS 3260 Entrepreneurship

 

Prerequisite Change:

ACC 3380 Topical Seminar – change prerequisite from ACC 3311 to ACC 1111

ACC 4400 Auditing – change prerequisite from ACC 3320 to ACC 1111

BUS 3321: change prerequisite BUS/MGT 2230 , ECO 101 and ECO 1102

BUS/MKT 3330 Marketing: drop prerequisites ECO 1101 or 1102

BUS/MGT 3360 International Management: change prerequisite BUS/MGT 2230

BUS/MKT 3370 Salesmanship: drop prerequisite: BUS/MKT 3330

BUS 4403 Business and American Foreign Policy: change prerequisite: ECO 1101 or 1102 and BUS/MGT 2230

BUS/MKT 4415 Marketing Management: change prerequisite BUS/MKT 3330 and junior standing or permission of instructor

ECO 3301 Intermediate Macroeconomic Theory; drop “or permission of instructor”

ECO 3311 Money and Banking: drop “or permission of instructor”

ECO/FIN 3312 Financial Markets and Institutions: drop “or permission of instructor”

ECO 3333 International Economics: drop “or permission of instructor”

Deletions:

ACC 3315 Managerial Accounting

BUS 1150 Women in Management

BUS 4411 Business Law II

BUS 4420 Topical Seminar/Marketing for Non-profit Organizations

BUS 4424 Topical Seminar/Sales Force Management

BUS 4425 Topical Seminar/Current Marketing Problems

ECO 2204 History of Economic Thought

ECO 3321 Comparative Economic Systems

ECO 4405 Mathematical Economics

ECO 4420 Industrial Organization

 

Discussion: Economics degree has been eliminated. Why? PJ: only 3 students taking it, the number of students has dwindled. Accreditation has been problematic. Business Dept. has found this motion to be similar to what other small schools are doing.

MR: There is a system mandate for accreditation – every concentration and degree program connected with business now has resource requirements and learning outcome structures. We looked at other smaller school programs for ideas. We needed to streamline.

 

PASSED

 

2. new course from the business department:  MKT 4426 E-Marketing

 

This course is designed to help students understand how to create stakeholder value by creating an Internet presence. Students will be able to analyze and describe e-marketing strategies for segmenting, targeting, and positioning. Students will use marketing mix functions as part of an overall e-marketing strategy. Students will also be able to implement customer relationship strategies as part of an overall e-marketing strategy.

 

Prerequisites (Courses which MUST be completed prior to taking this course): students with the standing of above 45 credits.

Outline

Unit 1: E-Marketing in Context
Lesson 1: Convergence
Lesson 2: Strategic E-Marketing
Lesson 3: The E-Marketing Plan

Unit 2: E-Marketing Environment
Lesson 4: Global Markets
Lesson 5: Ethical and Legal Issues

Unit 3: E-Marketing Strategy
Lesson 6: Marketing Knowledge
Lesson 7: Consumer Behavior
Lesson 8: Segmentation and Targeting Strategies
Lesson 9: Differentiation and Positioning Strategies

Unit 4: E-Marketing Management
Lesson 10: Product
Lesson 11: Price
Lesson 12: The Internet for Distribution
Lesson 13: E-Marketing Communication
Lesson 14: Customer Relationship Management

 

Evaluative Techniques

Criteria and Assignments:

Exam I                                                                 100 points

Exam II                                                        100 points

Project                                                                 100 points

Assignments                                                           100

Professionalism (Attendance, Participation, Adherence to Course Policies)      100 points

 

Grading Scale:

Course grades will be assigned based on total points accumulated on the components listed above as follows:

92% and higher  = A

90-91.9%                 = A-

88-89.9%                 = B+

82-87.9%                 = B

80-81.9%        = B-

78-79.9%                 = C+

70-77.9%                 = C

60-69.9%                 = D

less than 60%    = F

 

Discussion: Has this been run as an experimental course yet? No.

Questions: Why is it at 4000 level? PM: a few depts. are doing a similar thing (giving a high #) to keep up with other colleges. MR: state funding has relied on course level in the past and this caused schools to just raise course #’s. Now, funding relies on the # of credits students have. This may be why other schools have raised course #’s in the past.

Question: Why is this class different from math web design course or other similar marketing courses?

AG: This is marketing from web sites/internet. This is application & strategy rather than design.

This is geared towards FA08. Will be offered online. No prerequisite required, but students must have 45 credits to take it.

 

PASSED

(1 abstention)

 

3.      Filling FYE vacancy: Decision to hold new election approved.

Vacancy exists in the FYE Committee (elected), a committee where members are normally elected for 3 year terms (2 each year on a rotated basis): the departure of Jan Minetola created the vacancy, leaving two years of her term vacuous. AAC discussed the options for holding a new election or for AAC appointing someone. [J. Kagle ran last year, but was the 3rd candidate for the 2 positions.] The first option was approved.

 

V.

Old Business

None.

 

To Contents

VI.

New Business

Constitutional Amendment approved by Senate on May 3.
This needs to be formally passed by Full Senate.

WIG Subcommittee (Writing Across the Curriculum, Information Literacy, and Global Awareness)

  • Formed Fall 2002
  • Subcommittee of the Academic Affairs Committee
  • Membership solicited and appointed by the Academic Affairs Committee (not subject to Senate electoral process)
  • Membership: Seven members of the University faculty
    1. WIG Committee Chair (appointed by the Academic Affairs Committee, not elected by the committee members)
    2. Director of Writing/Composition
    3. The five remaining members are selected from interested faculty who respond to a call from AAC to serve on committee.
    4. No more than one person per academic department may serve on the committee.

PASSED

 

VII.

Meeting adjourned at 4:46 (T. Murphy).

To Contents

Minutes respectfully submitted,

Christine Moulton, Senate Secretary

 

 

Mail
Please address corrections to

cmoulton@mansfield.edu

 

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