P U R P O S E
University's public web sites and collateral material are official publications
of the University. They represent Mansfield University and its offices,
departments, divisions, and institutes to a diverse audience. Our audience
includes prospective students and parents, current students, faculty and staff,
alumni and friends, and other constituents. All web sites and content that are
available for public consumption are under the oversight of the Department of
Marketing. This policy is put in place to make certain that our public web
sites and collateral material meet the university's identity standards. To
ensure consistency in representation of Mansfield University's identity,
non-authorized logos, wordmarks or symbols may not be used to represent
Mansfield or any of its offices, departments, divisions, or institutes without
approval of the Department of Marketing.
S C O P E
This policy concerns
all academic and non-academic offices, departments, divisions, institutes, and
other university-represented entities. The web sites for the North Hall
Library, the MU Foundation, the official athletics web site, non-public web
sites, and any special events or purpose sites approved and/or managed by the
Department of Marketing are excluded from this policy.
- All academic and
non-academic offices, departments, divisions, institutes, and other
university-represented web sites are considered official University web sites
and pages, therefore, the approval of content and design of those sites and
pages fall under the oversight of the Department of Marketing.
official web sites must reside within the Mansfield University content
management system (CMS), which is currently PaperThin CommonSpot 9.2.
official pages within the site will be built on the official template(s)
designed and maintained by the Department of Marketing, and adhere to typeface,
color and logo guidelines set by the Department of Marketing in the University Identity
official pages will contain accurate information, be grammatically correct, and
reflect the mission and values of the University.
departments will contain a page listing their faculty and/or staff with email,
phone numbers, and links to profile pages.
Department of Marketing will regularly monitor official web sites for errors,
outdated material, and content accuracy. Offices, departments, divisions,
institutes, and other university-represented entities will be notified by the
Department of Marketing should pages be identified with errors, outdated
material, and/or content inaccuracies. It is expected that all errors, outdated
material, and/or content inaccuracies be corrected within two working days.
Marketing Manager reserves the right to authorize modifications or changes to
any material on the web site that is inaccurate, or inconsistent with the
university message and/or the parameters in the University Identity Guide.
updates are required to be executed on behalf of the Department of Marketing,
changes will be executed within two working days.
official offices, departments, divisions, institutes, and other
university-represented entities will designate a primary Web Assistant. This
person is responsible for the submission of corrections and updates to their
site. Other employees may also be assigned by the department to be web
contributors, and help with all functions in maintaining the web site. Web
contributors and web assistants are the first line in making sure all site material
is up to date, accurate, and conforms to the University's Identity Guide. The
Web Assistant and in some cases department leadership, should consult with the Marketing
Manager prior to the publication of major updates.
content on all official sites should be reviewed by the department Web
Assistant on a regular basis. The Web Administrator will review the major
content of the official sites with the department chair and/or the primary web
assistant annually in preparation for upcoming academic year. The Web
Assistant's and/or Web Contributors will provide updates and changes to the
site and/or pages through the CMS or by other specific arrangements established
with the Marketing Manager.
Web Assistants must be university employees. Web Contributors may also be
active university students. Web access will not be granted to anyone that is
not a university employee or active student. Granting access of your
credentials to another employee or student is considered a violation of the
Campus Technologies Acceptable Use Policy.
All submitted updates for official sites
are subject to the approval of the Marketing Manager and the Department of
Marketing prior to being published.
Print and Video
In order to create a
strong University identity, identity standards must be followed. To this end,
all collateral material (to include video productions) representing Mansfield
University and/or utilizing University logos, wordmarks or symbols requires final approval from the
Department of Marketing before production or release. Please submit materials
to firstname.lastname@example.org and allow the
Department of Marketing five working days to review and complete the approval
and/or communicate or execute necessary changes. Projects/materials which are
designed by the Department of Marketing need not be resubmitted for distribution
approval. The Department of
Marketing reserves the right to request any collateral material, including
video productions that represent Mansfield University be removed from the
institutional web platform and/or distribution should the content be deemed
inaccurate and/or representation of Mansfield University could be perceived as
Note: Responsibility for monitoring
web, print and video accuracy and representation, along with the use of logos
and symbols by the North Hall Library, the MU
Foundation, and the Mansfield University Athletic Department is the
responsibility of the corresponding department director.