Graphic Identity and Standards

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Mansfield University's graphic identity has a significant impact on how the university is perceived internally and externally. Each time we communicate in print or on-line, the appearance of our message shapes the perception and reputation of our institution. Conveying a consistent image will enhance the University's name recognition and visibility. As MU strives to achieve an even stronger position among other colleges and universities, it is important that all departments, offices, and programs follow the guidelines outlined in the Identity Guide. Persons producing university publications in all forms of media must follow the guidelines contained on these pages. Exceptions to this policy are publications produced by student organizations and materials generated for faculty and staff only. Graphic identity is created through the use of logos, typography, and colors to create a clearly recognizable image for an institution. This does not mean that all materials must look exactly alike. It does mean, however, that all materials should be consistent through use of the logo, word mark, typefaces, and colors. A graphic identity program helps Mansfield University project a strong, unified, and professional image to all audiences, even though communications will come from separate units across campus.


The university utilizes a group of fonts that are preferred for both publications and the web.

Adobe Garamond Pro Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 , . ? !

The Adobe Garamond Pro font family is the preferred serif font for all university publications. Garamond, which is available on university PC's, is an acceptable substitute as a default email and document font.

Futura Family

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1 2 3 4 5 6 7 8 9 0 , . ? !

The Futura font family is the preferred sans-serif font for all university publications and web heaings. The Futura font family is available on University PC's.




The University's main color palette consists of:

Mountie Red
PMS 187
HEX: #a6192e
RGB: (166, 25, 46)

Mountaineer Black
PMS Process Black
HEX: #27251f
RGB: (39,37,31)

Mansfield Silver
PMS 430
HEX: #7c878e
RGB: (124,135,142)

and white.


Our secondary colors have been selected to compliment our primary colors. They may be used in publications and on the web.




The University's primary logo consists of the stylized word mark on the left, with the "Mountain M" icon on the right. These two elements work together as one graphic and cannot be altered, resized or rearranged. The primary logo acts as the identifier on university publications and digital projects.

The color of the primary logo includes Mansfield Silver for the word mark and top half of "Mountain M", with Mountie Red for the bottom section of the "Mountain M"




Acceptable Color Variations


There are three color variations allowed, depending on the application:

Black word mark and top half of "Mountain M", with Mountie Red for the bottom section of the "Mountain M". This may be used in publications and digital projects where a darker word mark and "Mountain M" is more visually appealing.



Solid black word mark and "Mountain M" for use in black and white publications



Solid white word mark and "Mountain M" for use on dark digital and print backgrounds.






In certain publications and digital projects, the "Mountain M" may be used as a standalone design element. The stand alone "Mountain M" consists of Mansfield Silver bars on the upper half, with Mountie Red "mountains" on the lower half, over a white background. In certain publications and digital projects, a solid white, red and black, or sold black version is acceptable.




Web and Digital Masthead/Banner


The university web site and other digital properties (such as banner ads and official emails) require a horizontal layout to be aesthetically and visually pleasing. To accomplish this, following the standards contained within this guide, the web masthead consists of the "Mountain M" logo as a stand alone element, followed by (spaced accordingly) "MANSFIELD UNIVERSITY" in Futura using Mountie Red. The web and digital masthead are only to be used on public university web properties, and banner ads and emails developed through the Department of University Communications and Marketing. It is NOT a replacement for the primary logo.


Department, Division, Institute and Services Wordmarks

To maintain consistency, our new branding standard now includes specifications for the secondary marks for all (but not limited to) departments, divisions, colleges, institutes, services, buildings, etc. These marks consist of the primary logo or the black and red variation, with the department name right justified under the word mark with the Futura font in Mountie Red.

Department Wordmark (primary version)



Department Wordmark (red/black version)




The University Seal


The university state seal is a Mansfield University identification used only for recognition on diplomas, selected awards, medals, contracts, rings, legal documents and a mark for the Office of the President. It is NOT to be used as graphical element for any other purpose.




The athletic marks are popular and visible symbols of the University. It embodies school spirit and Mountie pride. The athletic  logos should never be used in place of the primary logo, combined with other words to create the appearance of a logo or new symbol or as an official "signature" on any university publications and digital properties, sites, or signs outside of athletics. It should not be combined on any signage with other words or symbols, and should never be used anywhere where the primary logo is more appropriate.

The athletic 'M' represents decades of Mountaineer tradition. The line across the 'M' is reference to the utility strap on the Mountaineer's jacket.  The flat bottom of the middle of the 'M' refrences the classic Mansfield 'M' used on the Mountie Club sweater in the 50's and 60's.

The Mountaineer logo refrences the shape of Pennsylvania in his hat.  There is subtle 'M' in his beard, and the jacket fringe and utility belt are incorporated in the design.



Mansfield University Athletics